Shift Up Corporation, the South Korean video game developer behind the popular mobile game Goddess of Victory: Nikke, has recently applied for a new trademark in China. The trademark, titled “Goddess of Victory: New Hope”, was officially filed on August 27, 2024 under application number 80581829. This suggests that the company may be working on a new project, potentially within the Goddess of Victory series.
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Trademark Details
The application falls under the International Classification 9, which pertains to computer software, electronic publications, and downloadable game programs. Specifically, the filing indicates that the trademark covers:
- Recorded computer programs available for download.
- Video game programs for various platforms.
- Mobile application software and other computer game software available for download.
Additionally, the filing does not appear to be linked to any other international registrations, implying that this trademark is currently limited to China.
Registration by SHIFT UP
Significance of the Filing
Given Shift Up’s previous successes, including the launch of Goddess of Victory: Nikke, this new trademark raises questions about potential expansions or sequels within the Goddess of Victory franchise. While no further details have been officially revealed, the use of the “Goddess of Victory” name strongly indicates that this project could be related to its existing IP. However, as of now, the trademark has only been filed in China, with no records showing similar registrations in other regions.
Shift Up’s Address and Application Handling
The address listed for Shift Up’s headquarters is located in Seoul, South Korea, covering multiple floors (12F, 13F, 14F, 15F, 55 SEO), reinforcing the company’s substantial presence in the gaming industry. The Chaofan Intellectual Property Service Co., Ltd. is managing the application process on behalf of Shift Up, highlighting the developer’s focus on protecting its intellectual property rights in key markets such as China.
The application for the “Goddess of Victory: New Hope” trademark suggests that Shift Up is likely preparing a new game, update, or expansion, though it remains unclear if this will be a direct sequel or a spin-off. Gamers and fans of the franchise will be eager to see what unfolds in the coming months. Given that this is the first appearance of this trademark in China, it will be interesting to see if additional filings in other countries follow soon.
For more information on Shift Up and its previous projects, you can visit Shift Up’s official website.
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